Flowers, Balloons, Jewelry, Candy……… Dog Collars? Has Valentine’s Day become too commercialized?
In some respects the holiday may be over stimulated. Traditionally, what used to be a pretty simple cut and dry “send flowers and be done with it” has grown into an $18+ Billion dollar market.
We’re spending $815 million for Valentine’s gifts for our pets for pete’s sake!
But, maybe it’s better to look at it from another angle. THE RECIPIENT!
We’re not seeing the receivers of our Valentine gifts complaining. With women being the primary recipients of Valentine gifts, we find that they welcome the attention of receiving that huge arrangement of flowers, especially when it arrives at the office, where all of their peers can watch in admiration!
It’s that delivery experience that really sets the gift of flowers apart from the rest of the mix.
When it comes to Valentine’s Day the recipient’s experience proves that tradition prevails.
But don’t forget the Dog Collar!